Liezle Potgieter smiling at her desk in a bright blue home office, wearing a tan hat and a white blouse, with her laptop, books and plants around her.

For course creators, coaches and membership owners

Build the foundation of a quiz funnel that keeps selling.

Bring the offer you already have. We’ll work backwards from it to clarify who you’re speaking to and the quiz that starts the conversation.

Free 3-day challengeNovember 16 to 18Live calls at 11am US Central · 5pm UK

The free challenge

Three free days to lay your foundation.

Each morning a short training lands in your inbox. Each evening we meet live to answer your questions and get you unstuck.

Live calls at 11am US Central · 5pm UK. Replays if you can’t make it.

  1. Day 1

    Your offer, on one page.

    Get clear on what you’re selling and how to explain it, so the rest of your funnel has a clear direction.

  2. Day 2

    The woman you’re building it for.

    Go beyond demographics to understand what she needs, and the different groups your quiz should speak to.

  3. Day 3

    A quiz title that speaks to her.

    Use what you’ve uncovered to write a title that gives the right woman a reason to take your quiz.

This is for you if

You’ve built the offer.Now give people a way to it.

  • Your offer

    You know what you want to sell.

    A course, membership, coaching program or one-to-one service. You’re coming with an offer to build around.

  • Your audience

    People are finding you.

    Through your content, referrals, ads or email list. Your audience can be small. You want to make more of the interest already there.

  • The gap

    Too much depends on your next launch.

    Or on you remembering to follow up. You want interested people to have a next step between promotions, too.

  • What’s next

    You’re ready to connect the pieces.

    Maybe you have a freebie, a few emails or even a quiz. You want them to lead somewhere, with your offer in mind from the start.

Bring your offer and your audience.Even a small one.

Live show-up bonus

Come live, and get a head start.

Join any live call and I’ll send you my Quiz Title Generator: a set of AI prompts that turns your offer and your audience groups into quiz title options.

So by Day 3, you’re choosing from a shortlist, not starting from a blank page.

For live attendees

The Quiz Title Generator

Liezle Potgieter at a cafe table with a laptop and a coffee, smiling at the camera.

Meet your funnel architect

You bring the expertise.I help you connect the pieces.

I’m Liezle, a Funnel & Email Strategist and certified Klaviyo partner. I build quiz funnels that help people find their way to the right offer, and help business owners keep selling between launches.

Today, I bring that experience into the quiz funnels I build for clients like Heroic, and into how I teach.

A few practical details

Beforewe begin.

An illustrated shop doorway, half pencil sketch and half painted: a powder-blue frame, an open green door onto a warm room of bookshelves, a potted olive tree, and a hanging sign that reads Before you step inside.
Is the challenge really free?

Yes. The training and live Q&A sessions are free. You’ll work on your offer, your audience groups and your quiz title, whether or not you ever buy anything.

How much time should I set aside?

A 30-minute training each morning and a one-hour live call each evening.

What if I can’t join live?

Every call is recorded, so you can catch up when it suits you.

Do I need an offer and an audience already?

Yes. You need an offer and an audience, even a small one. Day 1 works on the offer you already have.

What happens after the challenge?

If you want to keep going, the Studio opens during the challenge: 8 weeks to build the rest of your funnel, with me checking every step. You’ll see the price up front, and there’s no pressure to join.

Still have a question? Email me at liezle@thefunnelarchitect.com.

The Funnel Architect · Privacy