Liezle Potgieter smiling at her desk in a bright blue home office, wearing a tan hat and a white blouse, with her laptop, books and plants around her.

For course creators, coaches and membership owners

You don’t need another launch. You need an offer that keeps selling.

In three free days, you'll lay the foundation of a high-converting funnel, starting with the offer you already have.

Free. Monday 16 to Wednesday 18 November 2026.

What a quiz funnel makes possible

A warm welcome. A clear next step. Less riding on you.

A quiz funnel gives new people a path to your offer, with a personal starting point, relevant follow-up, and a way to buy between launches.

You keep it running.

A pencil sketch of a shopfront signed The Funnel Architect, with handwritten notes in the margin: promote, follow up, remind.
  • You launch to get your offer seen.
  • Everyone gets the same follow-up.
  • You keep the conversation moving.
Same foundation. A brighter future.

Your system follows through.

The same shopfront finished: a powder-blue facade with a striped awning, climbing roses, an open door and a sign that says come on in.
  • A path to your offer between launches.
  • Follow-up that speaks to what they need.
  • Emails that keep the conversation going.

You’ve built something worth buying. Give it a system that helps people get there.

More than a funnelA brighter business ahead

How a funnel makes you money

Right now your business is like a pop-up shop.Here’s how to keep the doors open.

Think of your launch like a pop-up shop. You open the doors, talk about your offer, and people buy.

Then the shutters come down and it goes quiet. Everyone who wasn’t ready that week has nowhere to go until the next pop-up.

You’ve already built pieces of the journey: an offer that sells, an audience, maybe a freebie and a few emails. A funnel connects those pieces so people have a clear way to buy between launches.

An open book. Left page, from the reading notes: “You do not rise to the level of your goals. You fall to the level of your systems.” James Clear, Atomic Habits. Right page, why I keep coming back to this: This is why we connect the pieces and build a kickass system that runs without you! Sealed with The Funnel Architect wax seal.

Here’s what happens inside the shop.

In plain words, a funnel is the path from someone finding you to buying from you, set up once so it keeps running.

  1. The quiz

    Someone asks what she needs.

    A few thoughtful questions help you understand where she is, what she’s struggling with, and what she wants help with.

  2. Segmentation

    She’s shown the right shelf.

    She’s matched with a result and follow-up that speak to her situation, so the conversation starts with what matters to her.

  3. Your emails

    The conversation keeps going.

    Relevant emails follow up automatically, answer her questions, and help her understand how you can help.

  4. Your offer

    It’s ready when she is.

    She’s shown how your offer connects to what she needs, with a clear invitation to buy.

The till rings every month.

The shop keeps selling between launches, which is exactly where the quiet was costing you.

From the client work

Heroic / Philosopher’s Notes

What a quiz funnel and email contributed to one client’s business.

Since the first campaign in February, the quiz funnels I built for Philosopher’s Notes have accounted for 28% of tracked program purchase revenue through email. Here’s what that looks like.

The quizThe Philosopher’s Notes quiz on a phone: What’s your #1 thing? The single thing that would most change your life right now. Take the 60-second quiz.

Email-attributed program revenue

  • of tracked program purchase revenue attributed to email

  • weighted average open rate across 236 campaigns

  • profiles on the main email list as of September 17

Just over 7 months

See the work behind the numbers.

Read the case study

This is for you if

You’ve built the offer.Now give people a way to it.

You have something to sell and people who are interested. You’re ready to connect the two with a clearer path to purchase.

  • Your offer

    You know what you want to sell.

    A course, membership, coaching program or one-to-one service. You’re coming with an offer to build around.

  • Your audience

    People are finding you.

    Through your content, referrals, ads or email list. Your audience can be small. You want to make more of the interest already there.

  • The gap

    Too much depends on your next launch.

    Or on you remembering to follow up. You want interested people to have a next step between promotions, too.

  • What’s next

    You’re ready to connect the pieces.

    Maybe you have a freebie, a few emails or even a quiz. You want them to lead somewhere, with your offer in mind from the start.

Bring your offer and your audience.Even a small one.

In the free challenge, we’ll work on the foundations: what you’re selling, who it’s for, and a quiz title that speaks to her.

The free challenge

Three free days to lay your foundation.

Bring the offer you already have. We’ll work backwards from it to clarify who you’re speaking to and the quiz that starts the conversation.

Free. Monday 16 to Wednesday 18 November 2026.

Each morning a short training lands in your inbox. Each evening we meet live to answer your questions and get you unstuck.

Live calls at 11am US Central · 5pm UK. Replays if you can’t make it.

  1. Day 1 · Your offer, on one page.Get clear on what you’re selling and how to explain it, so the rest of your funnel has a clear direction.

  2. Day 2 · The woman you’re building it for.Go beyond demographics to understand what she needs, and the different groups your quiz should speak to.

  3. Day 3 · A quiz title that speaks to her.Use what you’ve uncovered to write a title that gives the right woman a reason to take your quiz.

Want support with the build after the challenge? You’ll also hear about the Studio. Joining is entirely optional.

In their words

What it’s like to build with me.

She’s a builder who thinks like an owner, with sharp strategy and clean execution.

Michael Balchan, arms folded, smiling.Michael BalchanCEO, Heroic

“She offers a number of courses that are extremely helpful for business owners or their team members to implement and/or improve their results from email marketing.”

Jennifer Lea, smiling, in a black top.Jennifer LeaFounder, Entry Envy

“Liezle brought a level of operational depth to our funnel architecture that’s rare. She thinks end-to-end about user journeys, not just emails, and she’s the kind of operator who’ll wake up at 3am because a page title isn’t right.”

Greg Williams, smiling, in a dark suit jacket.Greg WilliamsCFOO, Heroic

Meet your funnel architect

You bring the expertise.I help you connect the pieces.

Liezle Potgieter at a cafe table with a laptop and a coffee, smiling at the camera.
Liezle PotgieterFunnel & Email Strategist

I’m Liezle, a Funnel & Email Strategist and certified Klaviyo partner. I build quiz funnels that help people find their way to the right offer, and help business owners keep selling between launches.

Before I built funnels, I ran an ecommerce shop. I know what it’s like to have something you believe in, then find yourself learning a whole new job just to sell it. For me, that meant figuring out marketing one course at a time.

Today, I bring that experience into the quiz funnels I build for clients like Heroic, and into how I teach.

In the challenge, we’ll start with your offer, work out how to group your audience, and find a direction for your quiz. I’ll explain how those decisions fit together, so you can build on them with confidence.

Connecting the pieces.

  1. 01Your offer
  2. 02Your audience
  3. 03Your quiz
Join the free challenge

A few practical details

Beforewe begin.

An illustrated shop doorway, half pencil sketch and half painted: a powder-blue frame, an open green door onto a warm room of bookshelves, a potted olive tree, and a hanging sign that reads Before you step inside.
Is the challenge really free?

Yes. The training and live Q&A sessions are free. You’ll work on your offer, your audience groups and your quiz title, whether or not you ever buy anything.

How much time should I set aside?

A 30-minute training each morning and a one-hour live call each evening.

What if I can’t join live?

Every call is recorded, so you can catch up when it suits you.

Do I need an offer and an audience already?

Yes. You need an offer and an audience, even a small one. Day 1 works on the offer you already have.

What happens after the challenge?

If you want to keep going, the Studio opens during the challenge: 8 weeks to build the rest of your funnel, with me checking every step. You’ll see the price up front, and there’s no pressure to join.

Still have a question? Email me at liezle@thefunnelarchitect.com.

Prefer it done for you?

Your vision.Our hands on the build.

If you’d rather bring in a team, I’ve partnered with Emily Smale of Daytime Design Co. to create The All-In-One Brand Sprint.

Her creative expertise. My funnel strategy. One coordinated approach to bringing your business together.

Emily Smale, eyes closed and smiling, holding a pair of headphones.
Emily SmaleDaytime Design Co.
Liezle Potgieter in a tan hat, smiling, writing in a notebook at a cafe table.
Liezle PotgieterThe Funnel Architect
Explore the Brand Sprint

Meet us on our shared website.

Your next step · The free 3-day challenge

You’ve got the offer.Let’s lay the foundation.

Bring the course, membership or coaching offer you already have. In three free days, we’ll make the first decisions that shape your funnel.

An open book. Left page, from the reading notes: “Begin with the end in mind.” Stephen R. Covey, The 7 Habits of Highly Effective People. Right page, why I keep coming back to this: Your offer is the destination. We work backwards from there, connecting what your buyer needs to understand with what happens next. Sealed with The Funnel Architect wax seal.
  1. Day 01Your offer on one page
  2. Day 02Your audience groups
  3. Day 03Your quiz title

Monday 16 to Wednesday 18 November 2026Morning training · Live Q&A · Replays